We have built our collective around our clients' needs, and as these evolve and change, so do we.Ā
Waitapu Group is a proudly local collective of independent, innovative, unconventional businesses that surround their clients' business problems with a collaborative group of subject mater experts, strategists, futurists, cultural guides, social scientists, creative thinkers and producers.Ā
Our approach is not conventional. Nor is it timid, or formulaic. Our ideas can be unorthodox. Sometimes uncomfortable. But they will always be stimulating, and fresh.
We are 100% Aotearoa-owned. This independence is our strength. Our oxygen. It allows us to think freely, to flex and move quickly, and work in ways that wouldn't be possible beneath a globally-owned corporate monolith. We prefer to explore ways to make things happen, rather than look for reasons not to.Ā
Mavericks don't like to stand still. Not for long.Ā
There's no future in that.
"It's not that I'm so smart, it's just that I stay with problems longer."
Albert Einstein
Business Consulting
We believe that co-defining the problem is key to co-designing the solution.
Across multiple retail, government and public sector clients, our challenge has often been one of integrating culture and acknowledging the past, whilst we define the future.
Many of our projects, briefs and outputs have required a high-level of community engagement that marries kaupapa MÄori with human-centred design principles and service design methodologies. Our consulting businesses Rutherford and TÄtou, along with the creatives at Stanley Street, have been able to honour the voices we serve and produce solutions that meet and uphold the principles of Te Tiriti o Waitangi.